Beverage Industry

Brenda Lobbato Bio

Thirty years of experience creatively engaging people to achieve short- and long-term goals with innovative solutions and strategies that drive business, market share growth during organizational and industry change.

A seasoned diversity advocate, chairperson for Ste. Michelle’s Women of Wine initiatives, featured panelist on the Foodable Network and Women of the Vine. 

Led high performing teams instilling confidence and engagement during organizational change, cost reduction and quality improvements .  An authentic leadership style that incorporates empathy, accountability, and creative solutions with  distributors, key accounts, suppliers, and employees. Proven P&L management - $138MM annual revenue (2MM case volume); managed a team of 40 members, pricing, promotion, 25 brand launches (12 made top 10 in Nielsen sales)

Brenda Lobbato: Wine Consultant

My passion for marketing wine began early in my career. I entered the field at an exciting time—Oregon’s wine and craft beer brewing pioneers were just beginning to create unique and storied products. I realized there was an opportunity to help expand the local palate beyond industrial beers and California wines. And along the way, I found my life’s work.

Today, after thirty years in the world of wine marketing and sales, I am using the creativity and customer engagement skills I honed during my career to help small to midsized wineries and craft distilleries navigate the new beverage industry landscape with a disciplined and simplified approach.

 I believe that while the marketing truisms—you can't be everything to everyone, always do the right thing, grow your mix, focus on the customer, and inspire your team to be the best—still hold, you also have to be part of what is new. You have to be able to get your unique story out, to know where the foot traffic is and be in the middle of it, and to keep your message ever fresh. Let me help you navigate the new world. It’s the world I love.